Cuba, including drafted messaging meant to counter "anti-Cuba" posts from hardline Republicans like Reps. Carlos Giménez, Mario Díaz-Balart and María Elvira Salazar. The proposed strategy, according to Mellor's own filings, was to ease audiences into the pro-Cuba ecosystem before they even realized Cuba was the subject. “The audience does not know yet that this is about Cuba,” the filing explains. By the time they figure it out, “they have already softened.” And that softening was only the beginning. The filing concludes that if “the audience softens,” it creates the trust needed so “the deeper work can proceed.” But don't worry, folks. Mellor says he’ll end the relationship if voters actually elect him to Congress. I guess it's all hunky dory then.

